How to Grow an Audience if You Have 0 Followers
Want to SCALE your business? Go here: https://www.acquisition.com/yta
Want to START a business? Go here: https://skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: “Gym Launch” does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
*FULL DISCLOSURE*
I make content to make money – just – on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
What is a “reach out?”
This video gave me a new understanding of the topic!
6:16 📌
Lie scam repeat
So good Alex!!!! If you’re doing it solely for the money, you’re in the wrong business! You gotta love what you do to the point that you’d do it for free for a while.
2nd life 3rd life and 4th life.. dont put your game playing life on something you cant control… exactly what i’ve been feelin!
Respect 🫡
what are reach outs?
This is a great video I think our world needed Alex thank you Leila
That’s a refreshing take on it, actually. Usually, ya get sold some kind of "quick and fast way" to gain an audience.
100% agree on the psychology of it, too. Consistency will keep things stable in terms of your own feelings, too, because you’re consistently successful in performing "the action" (Music production in our case), rather than basing your self-evaluation on wether or not you’re blowing up on your socials, which will only make you doubt yourself. So yeah, good stuff!
You impacted me bro
This was so perfect, thank you so much
I want to say a very big thank you to Alex Hormozi for making this great video❤
Thank you
My channel is new and I got this same advice from multiple people. So, I just upload every day. It all sucks, but gets incrementally better… I am starting to understand adding value, starting to understand that many things I THINK I am good at is not correct. This is good stuff.
Wow. This changes everything 👏🏼. Thank you!
Keep doing things. Commit to the actions and commitment 👍🏻. Commit to what you can control.
The goal of the winner is to commit to the activities. The goal of the loser is to commit to the goal.
Put the game playing life in the things you can control.
The goal is never on the outcome but the activities
Fck waohhh well said. Is this a motivating video or what gosh
Thank you !!!
This is amazing
00:00 Podcasting success doesn’t come overnight
00:57 Learning how to present and teach
01:45 Focus on taking action towards goals in shorter time frames
02:37 Shift focus to the process, not just the outcome.
03:22 Commit to doing things repeatedly to grow and achieve success
04:12 Focus on activities, not goals.
05:03 Commit to a long-term process for success
05:54 Consistency is key to success
Thank you so much for this🥰. This is exactly what i wanted
I don’t normally like This guy but this content was good no bullshit. Teaching the long game this is real life
I’m so grateful that I discovered u man
Every time I listen ur stuff, u open my eyes
Appreciate that dawg
This is pure gold! I just started a new channel. And I had to decide to go all-in. Including a new Skool Community. Thank you! 🙂
4:15–4:30
"Your goals don’t make you unique; it’s the activities you do that make you unique."
💪🏽💪🏽💪🏽
Grateful for this. Really discouraged about my YouTube journey. Looking forward to keep focusing on my processes
At 4:01 used the line chart on the background of SP500, the lost decade of 2000-2013 while talking about not making progress on content for 10 years. GOAT
Love dis video
This is solid advice! Motivates me to consistently grow my channel
You said something here simple and profound consistency wins. Thank you
l’m watching this 2 years from the video initial post but l really thank you it makes much sense l’m still a teenage but l hope l will keep your words in mind 🙏
4:25 golden phrase.
Good luck for myself and all the other small creators.
Thank you, I really needed this! 🔥🙏
This is brilliant
EXACTLY. Atomic habits made me learn that too !
The goal was never the outcome, the goal was doing the thing————Alex Hermozi
I truelly love this te advice of this couple they teach being realistic and it works look at them,they teach that failure is not end of the world but a step into wanting more and learning thank u Leila and Alex fr your transparency ❤❤❤
How long will it take as long as it take .I love this man l❤❤❤❤❤
Consistency
Great video edit! Very detailed, graphic, and keeps you watching. Great info too. Im gathering ideas for sure.
Guys do alot of stuff just to be popular on social media and you get Girls and Hot guys who has tons of followers just because they look cute 😂 reality is harsh 😂
Alex you’re a legend
I love this man❤❤❤❤god bless u
I’ve been following you for quite a while. Bought 100m book years ago. Really good book. I resonate with you. I’m finally in a space where I can do my creative. Thx Alex 😊
Music?
So I was fully prepared to go 6-18 months to get any following on youtube. It went a bit different, I posted 4 videos with my most valuable knowledge (I have 42 years of experience with electronics) and got monetized in 15 days and have 6200 subscribers in less than 8 weeks (and I was on vacation on 3.5 of those weeks)… So If you have really really valuable information, it can go really fast.
However, next challenge: How am I going to monetize this? I’m planning to sell expert courses on electronics design, but I have no idea how much money there is in that market. I’ve also never sold anything, but I’m 100% convinced I can help people massively increase their electronics skills. So that will be the next challenge in a few months.
Going for this is one of the scariest things I’ve ever done, since I had a well paid contact in data-science (since noone in the Netherlands seems to need an expert electronics engineer). So, hope to make a living within the coming 18 months, otherwise, it will be back to a normal contract again 🙂
Alex stuff is great. I do struggle sometimes to understand his concepts about marketing. Give everything away (doing that) and then land highly paid consultancies. I have to figure out how that is done in practice…..
i need some star gift on reels
awesome video, thank you