Luxury Branding and Marketing for Small Luxury Brands: Andre Taylor
Building a small luxury brand? Achieve power in the marketplace by taking a different approach than large luxury brands. In this video I highlight three priorities for luxury entrepreneurs, and leaders of small brands.
00:00- Entrepreneur leading small luxury brand.
01:00- Difference between small and large luxury brands.
01:40- What small luxury brands don’t have.
02:48-Why entrepreneurs need a high Luxury I.Q.
03:35-Discerning pressure points to help you grow.
04:30-Spotting what’s relevant. (Giorgio Armani.)
05:05-Armani’s power.
05:40-Personality and importance to small luxury brands.
06:25-Mistakes made by luxury entrepreneurs.
07:40-You are a symbol of your brand.
08:20-How Armani emerged as a symbol of his brand.
09:00-The big distinction.
09:40-Listening to entrepreneurs for signs they can build a brand.
10:30-Are you a luxury person?
11:00-Creating barriers to your success?
11:30-Limiting your power?
12:05-Know where the craft in your business is?
13:00-Know how to have a luxury conversation?
13:40-Would your clients miss you?
14:00-Inspiring clients?
15:05-What level luxury are you?
16:00-How many stars are you?
17:00-What would 5-star mean for your clients?
18:20-Nuances define luxury brands.
19:00-Three things that define your small luxury brand.
20:40-Jaguar illustrates high-touch follow-up.
22:08-What do clients get in your category? Can you exceed that?
22:40-Email me: info@andretaylor.com
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You will find my insights and commentary unique in the luxury category. I am particularly focused on entrepreneurs and those who are focused on building revenues, through savvy marketing, sales, and service. My approach is highly strategic and based on more than two decades of working with luxury brands large and small, that want to prosper and lead in their categories. My clients are not just startups, though I welcome early-stage companies, but I have counseled and coached multi-million dollar brands, around the world. I attract followers, fans, and members in more than 50 countries, and my clients value my highly seasoned advice, and innovative approach. If you’d like to learn more about how I can help you and/or your luxury brand email me: info@andretaylor.com
Get my FREE report: “Six Mistakes Made by Luxury Businesses and How to Correct Them.”
visit: www.andretaylor.com
So happy to find you. I am constantly getting ‘advice’ about what and where I should sell/display my artwork. It’s usually from people who are not artistic or artists. I get the usual advice like social media marketing, Etsy…so forth.
The time and quality of the product and materials, skills and passion would not justify the means.
I have vision of where my art will live, where it will impact and how.
Thank you for sharing your thoughts and craft for meeting my goals and satisfying my expectations and passion.❤❤❤
🌺This Was On Time INSIGHT. Very Informative, Thank You So Much. "A Symbol Of A Very High Level Experience." LOVE this.🎻
Thank you for this video and all of your videos! I started a business in the United States and after realizing my work and ethics are luxury, I have decided to pursue entrepreneurship at that level and nothing less. My business did very well in the US, but now that I have moved to Europe it has been very difficult to build momentum. I am isolated in a tiny village in Germany and I don‘t know anyone here. I have gotten several clients from Ibiza and Austria through my SEO efforts in the past few months, but that has been it. It is few and far between. Everything was effortless for me at home. I put my work out there and people asked for more. Now I feel completely lost and invisible. The only thing I know for sure is my products and services are excellent and I will not give up. It is difficult because I have no money and no mentors, and I need money to make enough money to invest in myself and my business. I don‘t know how or where to find the floral design clients I want or what to do next. Social media feels cheap and isn‘t reaching the appropriate audience . Right now I am stuck so I have retreated and am just waiting patiently for a breakthrough. It would be easy to sacrifice my long term vision and commitment to luxury for some quick wins but I am not willing to do that. Do you have any tips or suggestions for those of us starting from the bottom? Thank you again for your generosity and wisdom. It is just what I need.🤍
@kerrygearin3910: Kerry, much gratitude! You are one smooth talker! Said with love. Thank you for watching and your comments and support!
❤
Thank you so much for sharing so much wisdom Andre! Its March 20th 2024 and I am one year into building a Atelier & Tailoring house and its has been a challenge on what should come first or what should be the main focal point but now after looking at your video I now have a better view on things that I should do and why its important to be the face of my branding. Thank you!👑
Wow i learned so much from this! And i am an mba graduate
Watching this video inspired me to add the following phrase to the homepage of my fashion brand website: "Style, personality, comfort, quality and uniqueness; Everything you are looking for in your clothing can be found here."
Thank you! I most certainly needed this right now! Perfect timing! Wishing you the best!! ❤
Your message is priceless, Andre. Appreciate!
Thanks so much for making this video, giving clear distinction between major corporate strategies and small businesses. I’m a private art dealer and I often struggle with the fact that the demand is higher than what I’m able to produce so a lot of the typical luxury marketing advice has so much to do with scale and outreach where as I’m really trying hard to just focus on customer experience and ensuring that the people on my client list feel like they are getting an exclusive luxury experience.
Hey andre you are on point .. you got me to focus on three top things you mentioned.. looking forward to working with you ..Teempt
Thank you sir
Thank you for sharing that your personality is crucial and there are levels to luxury. Something to consider deeply.
1 thing I inferred from your video is that there’s a desire to be luxury, and then there’s luxury. You definitely got a subscriber out of me. I’d love to hear your take on the relationship between classy and luxury, if you don’t have a video on it already. Just found this one and I’m about to comb through a lot of your content.
Such a valuable vidéo ! Count me as a new suscriber !
Ok Andre, you got me.
I am the symbol of my business. I am power behind my offering. Point well taken.
Thank you.
☀️
Wowww! Amazing!
Great video Andre! I am always able to learn something new from you. Looking forward to more of your videos.
THIS IA A FANTASTIC VIDEO!! I JUST SUBSCRIBED,,building a streetwear?luxury brand and this helped TONS! i’m going to watch your library ..and ill be in touch.. THANK YOU! #RazaSharpApparel
As always, very enlightening!
Wow! So glad to find your channel; so much valuable information. I’m making a (long overdue) career change and I’m so glad to hear that I seem to fit perfectly into this market according to everything you said. I’m ready to start selling my handcrafted product. I’ve arrived to where I belong. 🙏🏻
This was a truly thoughtful and captivating video. Thank you for taking the time to out it together. I look forward to learning more.
Hey Andre, great content! I’ve sent you an email.
You are a godsend. Thank you!
Thank you for this video. Finally! I’m getting clear answers to my questions about providing a luxe experience for my clients. 🙏✨️
This is such an amazing video, André! Subscribed!
You are awesome Mr. Andre.
As usual your seminar is like 5 lessons in one. All are crucial. The customization part really resonates for me. Sometimes clients need something very specific , not just a beautiful object, like you say but something that addresses their underlying concerns. When we can anticipate and deliver that , even if they didn’t know they wanted it – like the car dealer- who checked in – expressing appreciation – this is memorable 😀 ❤️💎🌟
Excellent video Sir. I learnt alot!
You are so helpful thank you 🙏
Do you consult ? How can I work with you?
Amazing video and subscribed! Your video just showed up because earlier in the week I was searching for how to get affluent clients; I am a visual artist (painter). I learned a lot from your video and I love your calm manner. Thank you Sir, and looking forward seeing more of your work! Regards. Dimitri Likissas
Thank you for this great video! It was very thought-provoking for how I personally present myself in every aspect of my life, just for my business brand.
Current creating a brand named Rocklair. A luxury front door company with a twist. They are made out of polished concrete (first of their kind). It’s my first time creating a luxury brand. How do I gain your mentorship.
Andre, would you ever consider taking us for a walk down your hallway, and telling us a bit about the photos? Is it a collection? Very intriguing.
You are preaching Coach
Gold! Thank you!
"You are a Symbol of Your Brand" I won’t forget this ever..
There are levels to luxury! Excellent content. New subscriber!
Exude luxury in everything you do…amen!
Thank you! Excellent video. Love the hotel analogy. It really put things in perspective for me. Your suggestions gives me so much to process and initiate. Beautiful delivery and tone.
Great message ! Thank you!
Thank you so much for your kindness in sharing your experience and knowledge! I am listening!❤
Thank you so much for this🎉🎉🎉🎉
This was very helpful. Thank you
This video made me subscribe ❤
God bless you Dre